We met actor Lee Jun-ho who visited the mega pop-up of Christian Dior’s representative men’s perfume ‘Dior Sauvage’.

Actor Lee Jun-ho, Dior Beauty Korea ambassador, attended the opening event on the 15th to celebrate the pop-up of Dior Sauvage, which embraces timeless, bold, strong, and mysterious charm. He enjoyed the colorful experiential space where he could experience Sauvage's total grooming collection with all five senses.An olfactory experience zone where you can watch videos and sounds full of the scent of Dior Sauvage on a screen and headset while trying 4 types of Sauvage using an Odorama machine, a Sauvage photo wall zone with the vast nature with the Sauvage mood in the background, and a barber shop. Sauvage Grooming Zone decorated with moods, Sauvage Customizing Zone where you can experience special engraving services and Art of Gifting services that can only be found at Dior Sauvage pop-ups, Expo Wilderness where you can see Dior Sauvage’s campaign videos and visuals in an exhibition format, There is even a Sauvage self-testing zone where you can try products from the entire Dior Sauvage collection line and even enjoy the textures of various total grooming products. The 'Dior Sauvage Pop-up Store', where you can experience Sauvage's total grooming collection with all five senses, will welcome perfume lovers at The Crown event hall on the first basement level of Lotte Avenuel World Tower branch for a total of 25 days from September 15th to October 9th. .